Qualitative research: Responses to Advertising Campaigns

Responses to Advertising Campaigns: -

Responses to advertising is away in which the public who watches these adverts have a way of voicing their opinion about adverts that they have watched and might be displeased with, not many adverts gain much notice when it comes to feed back and most that do receive feed back are those who haven't done something right, because of this there are some adverts which displease the public so much that they are banned in certain places or countries. when watching some adverts that have been banned it is easy to see why but with some the reasons are uncanny and irrelevant but despite this the companies that made the adverts have to please their audience and remove the ads.

One advertising campaign that has recently come 'under fire' from the public is Sainsbury's supermarket Christmas advert which depicts the 1914 Christmas Truce between England and Germany. The subject of the Great War and WWII has always been a sensitive subject bringing back memories of those fought and gave their lives, people from all over are being 'outraged' about the advert calling it a desperate plea for more costumers, this adverts has brought about a debate about whether it is appropriate to for corporations to use sensitive national history for commercial use.

Original news article

Qualitative research: Attitudes to Media Products

Attitudes to Media Products: -

Attitudes towards media products are a way for general costumers to express how they feel about their purchase, theses costumers can be sharing the opinion on any kind of media products from a new phone to a new video game. Many gamers that wish to share their opinion post on forums so that other gamers can interact and also give their opinions or advice to the original post. A major mainstream game that was created in 2004 by games company Blizzard Entertainment is World of Warcraft (WoW), many gamers have different opinions on the game as it has seen much attention since its release and is continuing to grow and be updated, therefore many of its players have different and clashing attitudes towards it.

An example of an attitude to media products - World of Warcraft Forums

Qualitative research: Responses to News Coverage

Responses to News Coverage: - 

Responses to news coverage is a way of people expressing their opinion to the news publishers of news papers or producers of news shows about either the news paper in general or specific news articles as well as news shows in general or or particular news stories. The responses can either just be an expressive opinion on the matter or a professional who disagrees due to the field of work they are in, but not all responses are negative as they could just be politically correcting something about the article or story in a helpful ways as the response could be from a fan of the news show or paper. Responses to news coverage are important as they can show that not all news coverage is completely true and that not all shocking news discoveries may be complete fact.

One major response to a news coverage is on a news story in the daily mail news paper published in 2011 about the costs of medication for terminal cancer patients as the medication is too expensive for the amount that is does for the patients, but a Pharmaceutical company named the Association of the British Pharmaceutical Industry (ABPI) disagreed with the news story completely so they gave a professional response underlining the statements that were false and giving valid arguments regarding what was stated.

Original News Story: - http://www.dailymail.co.uk/health/article-2042172/Dont-terminal-cancer-patients-drugs-just-prolong-lives-say-experts.html

Response to News Story: - http://www.abpi.org.uk/media-centre/newsreleases/2011/Pages/280911.aspx

Qulitative research: Fanzine Websites

Fanzine Websites: -

Fanzines are magazines written for and by people that are fans of a certain subject like a pop artist or a football team, fanzines are of late being set up as website allowing more people to find and access their fanzines, it also makes it easier for the creator(s) of fanzines to monitor the happenings of their fanzine and possibly get other fans to work with them to improve their fanzine.

Here is an example of a football fanzine based on the Liverpool football team;

 Here is an example of a fanzine on a music artist, Jonny Cash;

Qulitative research: Game Reviews

Game Reviews: -

Game reviews are a way of giving others information and opinions on a game that has been played and the persons giving the review wishes to share their opinion for work or hobby, reviews can be either good or bad depending on what is being reviewed and personal preference but generally the reviews are similar. Game reviews are important as they allow people who are not sure about a Game they might want to play but they want to see what others thought of it first, it is also important to Game developers and publishers as they can see what people thought of their game giving them an idea of what they could change or keep the same in other projects they work on.

Two of the biggest game review websites are IGN and Gamespot, as they review many games daily, with many professional game critics putting their reviews on the websites.

Here are reviews from each website;
IGN Reviews
Gamespot Reviews

Qulitative research: Film Reviews

Film Reviews: -

Film reviews are a way of giving others information and opinions on a film that has been watched and the persons giving the review wishes to share their opinion for work or hobby, reviews can be either good or bad depending on what is being reviewed and personal preference but generally the reviews are similar. Film reviews are important as they allow people who are not sure about a film they might want to see but they want to see what others thought of it first, it is also important to film developers and producers as they can see what people thought of their film giving them an idea of what they could change or keep the same in other films the work on.

Two of the biggest film review websites are IMDB and Rotten Tomatoes, as they review many films daily, with many professional film critics putting their reviews on the websites.

Here are reviews from each website;

IMDB Reviews

 Rotten Tomatoes Reviews

RAJAR, BARB, ABC and Ofcom

National Readership Survey

National Readership Survey: -

National Readership Survey (NRS) are a data-gathering agency which gathers data on News brands and Magazines.

NRS gathers this information for their clientèle which includes Newspaper Publishers, Consumer Magazine Publishers, Customer Magazine Publishers and Media Agencies.

The data the NRS provides could be useful to the Newspapers Publishers and Magazines Publishers because it shows them who their readers and buyers of their Newspapers and Magazines are, allowing them to cater to their primary demographic.

The NRS gathers their information by a continuous survey, 12 months a year, 7 days a week. They Take a large sample of 36,000 interviews a year with adults aged 15 and above, they also take a random sample; interviews only conducted at randomly selected addresses with randomly selected individuals. They display their gatherings on their website in Percentage charts.

National Readership Survey Presentation: -

Quantitative research: Box Office Figures

Box Office Figures: -

Box office figures are figures that are taken from various theaters that show how many tickets are bought for each film, this allows film producers to see how well their films do in certain places in different countries so they can see with demographic they should be catering for.

Below is a set a box office figures taken from bfi.org.uk for 31st of October to 2nd of November, the figures are on the top films.

Quantitative research: Circulation Figures

Circulation Figures: -

In the National Readership Survey presentation below is a great example of Quantitative research because the NRS use measurable data in the readership circulation figures. Readership circulation figures are the amount of something that is being distributed, for example Newspapers currently has the highest readership circulation figures out of all other reading material media.

Circulation figures are there to show media distributors how well their certain type of media did on certain days or in certain places allowing them to cater to the biggest demographic.

Quantitative research: Sales of CD's and DVD's

Sales of CD's and DVD's: -

Sales of CD's and DVD's are an important way of showing people how much of a certain CD or DVD sold allowing them to see if it is something they might to also buy, but it's also a way to show artists and/or producers how much of their CD or DVD was sold giving them an idea of what the public thought of their CD or DVD allowing them to improve on certain aspects or keep things the same or similar.

Below is a chart showing the amount of physical and digital purchases there were in 2008 and 2012 of music albums, video games, and video's. These are the main categories of media that were put out for physical and digital purchase in 2008 and 2012.

Quantitative research: Hits On A Websites

Hits On A Websites: -

Hits on websites are there to show what on that websites is doing well and what isn't, this can show the people uploading this what to do and not to do if they what to get bigger hits or be better know within the community of that website. A good example of this is YouTube, everyday thousands of videos are uploaded and thousands of people watch videos everyday but not every video can be watched so some wont do as well as others.

I've compared two YouTube videos views;

The first video, Goku Goes Super Saiyan For The First Time, has 743,031 views, 

The second video, Goku Turns Super Saiyan 3 For The First Time, has 1,056,788. 
The two video's I used were similar in contents so that I could get an accurate representation of the difference in views.

Quantitative research: Programme Ratings

Programme Ratings: -

Programme ratings are a way of showing people what others were watching and at what times, this allows people to get more insite to what shows are being watched the most and decide for them selves wether or not to watch a show, it also allows the producers of shows to see how well their show did at certain times so they can work around what times their viewers would most enjoy their show.

These are the UK ratings for the TV station FOX, on the first week of October. There are ratings from the BARB website. These are the top ten shows watched on that week.

Fox

w/e 5 Oct 2014

1	FAMILY GUY SEASON 1 (THU 2230)
2	THE CLEVELAND SHOW SEASON 4 (THU 2200)
3	NCIS SEASON 10 (MON 1900)
4	FAMILY GUY SEASON 10 (TUE 2300)
5	NCIS SEASON 10 (THU 2000)
6	FAMILY GUY SEASON 1 (THU 2330)
7	FAMILY GUY SEASON 11 (TUE 2130)
8	NCIS SEASON 10 (MON 2000)
9	AMERICAN DAD SEASON 4 (SAT 2630)
10	AMERICAN DAD SEASON 4 (THU 2430)

Protecting Your Rights and Earnings

Protecting Your Rights and Earnings: -

1. Why do you think music artists and other people working in the media are concerned about the digital reproduction of their work?

I believe that music artists and other people working in the media might be concerned about the digital reproduction of their work because as musicians you rely on their music being bought by people as part of their lively hood, but it also includes others that work in the media such as film makers that rely on their films being watched in theaters or bought on DVD, so if people are not buying their music or films and are getting it for free on the internet the musicians and film producers are losing out on money which they deserve as they were the one who created the music or films.

2. Why is a website such as this (Fair Play For Creators) a help to organisations like the PRS?

A website such as Fair Play For Creators are such a big help to organisations like the PRS because the websites are intended to allow creators to publicly demonstrate their concern over the way their work is treated by online businesses. A website such as YouTube gain money from people publicly putting videos on the internet for anyone to view which could include music or films which then take that money away from the creators but websites such as Fair Play For Creators fight against the principles of websites such as YouTube to help organisations like the PRS.

3. What might happen if sites like YouTube are forced to pay too much money to show digital media content on their website?

If sites like YouTube are forced to pay too much money to show digital media content on their website they as a business will lose money because they could be pay more money than they gain resulting in lose of profit and if profit keeps going down eventually could be forced to close, and as a public website in which millions of people use it could result in a lot of bad press for those who forced them to pay an abundance of money.

Type and Methods of Research

Types and Methods Research: -

Qualitative and Quantitative Research

Qualitative research is a type of research that is not based on numerical results and can a variety of different answers to a question depending on the person that had answers the question, qualitative research can gather answers that are longer and don't have a specific set of answers. Qualitative research is primarily used to gather in-depth information on human behavior and the reasons behind that behavior.

Quantitative research is a type of research that can gather numerical results from a specific set of narrow questions, theses questions will have specific set of answers for a person to select from, this then allows the data gathered from the questions to be easily put into a mathematical model, theories and/or hypothesis. The answers to the questions will short couple of word answers that don't give much variety for a person answering.
Qualitative Vs Quantitative Research

Both qualitative and quantitative have pros and cons, and can be put into a variety of different ways to research what you need but both are vary different from one another so you need to know whats different between them.

Purpose of qualitative research: -

Gain an understanding of underlying reasons and motivations in people.

Provide insights into the setting of a problem, generating ideas for later quantitative research.

Uncover prevalent trends in thought and opinion in people.

Purpose of quantitative research: -

Quantify data and generalize results from a sample to the population of interest.

Measure the incidence of various views and opinions in a chosen sample.

Sometimes followed by qualitative research which is used to explore some findings further.

Methods of Research: Primary and Secondary: -

Primary research is a method of research in which a person carries out they own research to gather new information for their specific area or subject. Primary reasearch can be carried out in a variety of ways such as interviews, surveys or questionnaires both physical or online.

Secondary research is method of research in which a person finds information that has already been gathered by others on their specific area or subject. Secondary research can be done in number of ways such as books, the internet, magazines, journals or newspapers.
Primary and Secondary Research in Qualitative and Quantitative Research

Primary and secondary are two major methods of research and can be applied to qualitative and quantitative research,

Primary Qualitative: - An original questionnaire composed of questions you have created yourself to create graphs of the answers.

E.g. what year were you born in?

Secondary Qualitative: - A questionnaire you have found from other sources such as the internet to create graphs of the answers.

E.g. how many languages do you speak?

Primary Quantitative: - An original questionnaire composed of questions you have created yourself to find out the opinions of people on one or more subjects.

E.g. why did you learn other languages?

Secondary Quantitative: - A questionnaire you have found from other sources such as the internet to find out the opinions of people on one or more subjects.

E.g. why did you by this product?