Qualitative research: Attitudes to Media Products

Attitudes to Media Products: -

Attitudes towards media products are a way for general costumers to express how they feel about their purchase, theses costumers can be sharing the opinion on any kind of media products from a new phone to a new video game. Many gamers that wish to share their opinion post on forums so that other gamers can interact and also give their opinions or advice to the original post. A major mainstream game that was created in 2004 by games company Blizzard Entertainment is World of Warcraft (WoW), many gamers have different opinions on the game as it has seen much attention since its release and is continuing to grow and be updated, therefore many of its players have different and clashing attitudes towards it.

An example of an attitude to media products - World of Warcraft Forums