National Readership Survey: -
National Readership Survey (NRS) are a data-gathering agency which gathers data on News brands and Magazines.
NRS gathers this information for their clientèle which includes Newspaper Publishers, Consumer Magazine Publishers, Customer Magazine Publishers and Media Agencies.
The data the NRS provides could be useful to the Newspapers Publishers and Magazines Publishers because it shows them who their readers and buyers of their Newspapers and Magazines are, allowing them to cater to their primary demographic.
The NRS gathers their information by a continuous survey, 12 months a year, 7 days a week. They Take a large sample of 36,000 interviews a year with adults aged 15 and above, they also take a random sample; interviews only conducted at randomly selected addresses with randomly selected individuals. They display their gatherings on their website in Percentage charts.
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