Protecting Your Rights and Earnings
Protecting Your Rights and Earnings: -
1. Why do you think music artists and other people working in the media are concerned about the digital reproduction of their work?
I believe that music artists and other people working in the media might be concerned about the digital reproduction of their work because as musicians you rely on their music being bought by people as part of their lively hood, but it also includes others that work in the media such as film makers that rely on their films being watched in theaters or bought on DVD, so if people are not buying their music or films and are getting it for free on the internet the musicians and film producers are losing out on money which they deserve as they were the one who created the music or films.
2. Why is a website such as this (Fair Play For Creators) a help to organisations like the PRS?
A website such as Fair Play For Creators are such a big help to organisations like the PRS because the websites are intended to allow creators to publicly demonstrate their concern over the way their work is treated by online businesses. A website such as YouTube gain money from people publicly putting videos on the internet for anyone to view which could include music or films which then take that money away from the creators but websites such as Fair Play For Creators fight against the principles of websites such as YouTube to help organisations like the PRS.
3. What might happen if sites like YouTube are forced to pay too much money to show digital media content on their website?
If sites like YouTube are forced to pay too much money to show digital media content on their website they as a business will lose money because they could be pay more money than they gain resulting in lose of profit and if profit keeps going down eventually could be forced to close, and as a public website in which millions of people use it could result in a lot of bad press for those who forced them to pay an abundance of money.
A useful explanation is provided regarding the impact that digital reproduction of work has for artists and other people working in the media. A useful parallel is drawn between music and film, given that the film industry experienced a similar loss of earnings as a result of piracy that earlier had affected the music industry. Mention is made of the way that Fair Play For Creators provides songwriters, artists and people working in the music industry a platform for expressing their views. Issues related to rights, earnings and copyright could be stated more explicitly here. What are the three overriding aims of Fair Play For Creators? What is the “business benefit” that Google derives from the music streamed through YouTube? Do you think this business generates enough profit for Google to provide satisfactory remuneration to artists from its benefits alone? How could the shortfall be made up? What are the pros and cons of subscription? Some useful thoughts are shared about the possible effects of forcing subscription on YouTube. What effect do you think subscription would have on YouTube visitors and how might this in turn affect YouTube’s business and revenue.
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