Audience Research - Panels

The definition of a audience panel is a situation in which a group of people are gathered together to discuss an issue, often to provide feedback on something, to brainstorm solutions to a problem or to discuss an issue of public concern in front of an audience. 

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Broadcasters need to understand who is watching their programmes and advertisers need to know where to place their advertising. To do this they must know how many people of different types watch each programme. The information is used by broadcasters to help them better understand their audience. It provides a clear picture of who is and who is not watching different programmes. This helps programme makers to decide what to put on at different times of the day and week. Audience figures are also used by the advertising industry to help them decide where to place commercials, accurate viewing figures for programmes are vital in understanding how people watch television on different channels and across different devices.