Forums are discussions on a particular theme or thread. At any moment a thread can branch into any number of other threads, with each thread being made up of a number of contributions from users or readers, the contribution usually consists of a single paragraph, with the length varying.
The contents page of a threaded discussion looks like an outline, with each comment being listed being represented by a one line summary, showing the topic and the user name of the commenter. clicking on the summary line will reveal the entire contents/history of the comment, with links to any previous and subsequent comments, any reader can respond to either a specific comment or a group of comments.
Web forums can help researchers add audience study to a textual or institutional analysis, which would allow them to expand their understanding of how a show or phenomenon, and increase the number of voices heard. Internet research simultaneously introduces new limitations, as researchers must be aware of who has the access, time and knowledge to participate in Internet forums, especially when the research focuses on TV viewers.
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