Qualitative research: Responses to Advertising Campaigns

Responses to Advertising Campaigns: -

Responses to advertising is away in which the public who watches these adverts have a way of voicing their opinion about adverts that they have watched and might be displeased with, not many adverts gain much notice when it comes to feed back and most that do receive feed back are those who haven't done something right, because of this there are some adverts which displease the public so much that they are banned in certain places or countries. when watching some adverts that have been banned it is easy to see why but with some the reasons are uncanny and irrelevant but despite this the companies that made the adverts have to please their audience and remove the ads.

One advertising campaign that has recently come 'under fire' from the public is Sainsbury's supermarket Christmas advert which depicts the 1914 Christmas Truce between England and Germany. The subject of the Great War and WWII has always been a sensitive subject bringing back memories of those fought and gave their lives, people from all over are being 'outraged' about the advert calling it a desperate plea for more costumers, this adverts has brought about a debate about whether it is appropriate to for corporations to use sensitive national history for commercial use.

Original news article

Qualitative research: Attitudes to Media Products

Attitudes to Media Products: -

Attitudes towards media products are a way for general costumers to express how they feel about their purchase, theses costumers can be sharing the opinion on any kind of media products from a new phone to a new video game. Many gamers that wish to share their opinion post on forums so that other gamers can interact and also give their opinions or advice to the original post. A major mainstream game that was created in 2004 by games company Blizzard Entertainment is World of Warcraft (WoW), many gamers have different opinions on the game as it has seen much attention since its release and is continuing to grow and be updated, therefore many of its players have different and clashing attitudes towards it.

An example of an attitude to media products - World of Warcraft Forums

Qualitative research: Responses to News Coverage

Responses to News Coverage: - 

Responses to news coverage is a way of people expressing their opinion to the news publishers of news papers or producers of news shows about either the news paper in general or specific news articles as well as news shows in general or or particular news stories. The responses can either just be an expressive opinion on the matter or a professional who disagrees due to the field of work they are in, but not all responses are negative as they could just be politically correcting something about the article or story in a helpful ways as the response could be from a fan of the news show or paper. Responses to news coverage are important as they can show that not all news coverage is completely true and that not all shocking news discoveries may be complete fact.

One major response to a news coverage is on a news story in the daily mail news paper published in 2011 about the costs of medication for terminal cancer patients as the medication is too expensive for the amount that is does for the patients, but a Pharmaceutical company named the Association of the British Pharmaceutical Industry (ABPI) disagreed with the news story completely so they gave a professional response underlining the statements that were false and giving valid arguments regarding what was stated.

Original News Story: - http://www.dailymail.co.uk/health/article-2042172/Dont-terminal-cancer-patients-drugs-just-prolong-lives-say-experts.html

Response to News Story: - http://www.abpi.org.uk/media-centre/newsreleases/2011/Pages/280911.aspx

Qulitative research: Fanzine Websites

Fanzine Websites: -

Fanzines are magazines written for and by people that are fans of a certain subject like a pop artist or a football team, fanzines are of late being set up as website allowing more people to find and access their fanzines, it also makes it easier for the creator(s) of fanzines to monitor the happenings of their fanzine and possibly get other fans to work with them to improve their fanzine.

Here is an example of a football fanzine based on the Liverpool football team;

 Here is an example of a fanzine on a music artist, Jonny Cash;

Qulitative research: Game Reviews

Game Reviews: -

Game reviews are a way of giving others information and opinions on a game that has been played and the persons giving the review wishes to share their opinion for work or hobby, reviews can be either good or bad depending on what is being reviewed and personal preference but generally the reviews are similar. Game reviews are important as they allow people who are not sure about a Game they might want to play but they want to see what others thought of it first, it is also important to Game developers and publishers as they can see what people thought of their game giving them an idea of what they could change or keep the same in other projects they work on.

Two of the biggest game review websites are IGN and Gamespot, as they review many games daily, with many professional game critics putting their reviews on the websites.

Here are reviews from each website;
IGN Reviews
Gamespot Reviews

Qulitative research: Film Reviews

Film Reviews: -

Film reviews are a way of giving others information and opinions on a film that has been watched and the persons giving the review wishes to share their opinion for work or hobby, reviews can be either good or bad depending on what is being reviewed and personal preference but generally the reviews are similar. Film reviews are important as they allow people who are not sure about a film they might want to see but they want to see what others thought of it first, it is also important to film developers and producers as they can see what people thought of their film giving them an idea of what they could change or keep the same in other films the work on.

Two of the biggest film review websites are IMDB and Rotten Tomatoes, as they review many films daily, with many professional film critics putting their reviews on the websites.

Here are reviews from each website;

IMDB Reviews

 Rotten Tomatoes Reviews