RAJAR, BARB, ABC and Ofcom

National Readership Survey

National Readership Survey: -

National Readership Survey (NRS) are a data-gathering agency which gathers data on News brands and Magazines.

NRS gathers this information for their clientèle which includes Newspaper Publishers, Consumer Magazine Publishers, Customer Magazine Publishers and Media Agencies.

The data the NRS provides could be useful to the Newspapers Publishers and Magazines Publishers because it shows them who their readers and buyers of their Newspapers and Magazines are, allowing them to cater to their primary demographic.

The NRS gathers their information by a continuous survey, 12 months a year, 7 days a week. They Take a large sample of 36,000 interviews a year with adults aged 15 and above, they also take a random sample; interviews only conducted at randomly selected addresses with randomly selected individuals. They display their gatherings on their website in Percentage charts.

National Readership Survey Presentation: -

Quantitative research: Box Office Figures

Box Office Figures: -

Box office figures are figures that are taken from various theaters that show how many tickets are bought for each film, this allows film producers to see how well their films do in certain places in different countries so they can see with demographic they should be catering for.

Below is a set a box office figures taken from bfi.org.uk for 31st of October to 2nd of November, the figures are on the top films.

Quantitative research: Circulation Figures

Circulation Figures: -

In the National Readership Survey presentation below is a great example of Quantitative research because the NRS use measurable data in the readership circulation figures. Readership circulation figures are the amount of something that is being distributed, for example Newspapers currently has the highest readership circulation figures out of all other reading material media.

Circulation figures are there to show media distributors how well their certain type of media did on certain days or in certain places allowing them to cater to the biggest demographic.

Quantitative research: Sales of CD's and DVD's

Sales of CD's and DVD's: -

Sales of CD's and DVD's are an important way of showing people how much of a certain CD or DVD sold allowing them to see if it is something they might to also buy, but it's also a way to show artists and/or producers how much of their CD or DVD was sold giving them an idea of what the public thought of their CD or DVD allowing them to improve on certain aspects or keep things the same or similar.

Below is a chart showing the amount of physical and digital purchases there were in 2008 and 2012 of music albums, video games, and video's. These are the main categories of media that were put out for physical and digital purchase in 2008 and 2012.

Quantitative research: Hits On A Websites

Hits On A Websites: -

Hits on websites are there to show what on that websites is doing well and what isn't, this can show the people uploading this what to do and not to do if they what to get bigger hits or be better know within the community of that website. A good example of this is YouTube, everyday thousands of videos are uploaded and thousands of people watch videos everyday but not every video can be watched so some wont do as well as others.

I've compared two YouTube videos views;

The first video, Goku Goes Super Saiyan For The First Time, has 743,031 views, 

The second video, Goku Turns Super Saiyan 3 For The First Time, has 1,056,788. 
The two video's I used were similar in contents so that I could get an accurate representation of the difference in views.

Quantitative research: Programme Ratings

Programme Ratings: -

Programme ratings are a way of showing people what others were watching and at what times, this allows people to get more insite to what shows are being watched the most and decide for them selves wether or not to watch a show, it also allows the producers of shows to see how well their show did at certain times so they can work around what times their viewers would most enjoy their show.

These are the UK ratings for the TV station FOX, on the first week of October. There are ratings from the BARB website. These are the top ten shows watched on that week.

Fox

w/e 5 Oct 2014

1	FAMILY GUY SEASON 1 (THU 2230)
2	THE CLEVELAND SHOW SEASON 4 (THU 2200)
3	NCIS SEASON 10 (MON 1900)
4	FAMILY GUY SEASON 10 (TUE 2300)
5	NCIS SEASON 10 (THU 2000)
6	FAMILY GUY SEASON 1 (THU 2330)
7	FAMILY GUY SEASON 11 (TUE 2130)
8	NCIS SEASON 10 (MON 2000)
9	AMERICAN DAD SEASON 4 (SAT 2630)
10	AMERICAN DAD SEASON 4 (THU 2430)