Saturday, 27 September 2014
Wednesday, 24 September 2014
Type and Methods of Research
Types and Methods Research: -
Qualitative and Quantitative Research
Qualitative research is a type of research that is not based on numerical results and can a variety of different answers to a question depending on the person that had answers the question, qualitative research can gather answers that are longer and don't have a specific set of answers. Qualitative research is primarily used to gather in-depth information on human behavior and the reasons behind that behavior.Quantitative research is a type of research that can gather numerical results from a specific set of narrow questions, theses questions will have specific set of answers for a person to select from, this then allows the data gathered from the questions to be easily put into a mathematical model, theories and/or hypothesis. The answers to the questions will short couple of word answers that don't give much variety for a person answering.
Qualitative Vs Quantitative Research
Both qualitative and quantitative have pros and cons, and can be put into a variety of different ways to research what you need but both are vary different from one another so you need to know whats different between them.
Purpose of qualitative research: -
Gain an understanding of underlying reasons and motivations in people.Provide insights into the setting of a problem, generating ideas for later quantitative research.
Uncover prevalent trends in thought and opinion in people.
Purpose of quantitative research: -
Quantify data and generalize results from a sample to the population of interest.Measure the incidence of various views and opinions in a chosen sample.
Sometimes followed by qualitative research which is used to explore some findings further.
Methods of Research: Primary and Secondary: -
Primary research is a method of research in which a person carries out they own research to gather new information for their specific area or subject. Primary reasearch can be carried out in a variety of ways such as interviews, surveys or questionnaires both physical or online.Secondary research is method of research in which a person finds information that has already been gathered by others on their specific area or subject. Secondary research can be done in number of ways such as books, the internet, magazines, journals or newspapers.
Primary and Secondary Research in Qualitative and Quantitative Research
Primary and secondary are two major methods of research and can be applied to qualitative and quantitative research,
Primary Qualitative: - An original questionnaire composed of questions you have created yourself to create graphs of the answers.
E.g. what year were you born in?
Secondary Qualitative: - A questionnaire you have found from other sources such as the internet to create graphs of the answers.
E.g. how many languages do you speak?
Primary Quantitative: - An original questionnaire composed of questions you have created yourself to find out the opinions of people on one or more subjects.
E.g. why did you learn other languages?
Secondary Quantitative: - A questionnaire you have found from other sources such as the internet to find out the opinions of people on one or more subjects.
E.g. why did you by this product?
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